The Opportunity

Mar 06, 2023

The opportunity ahead, is for those who retool their business processes. Which clients and customers we engage with is of upmost importance. Those who want a relationship vs. a transaction is far more profitable than ever. It is easier for someone to do business with you if you offer everything in the way of... Service, Advice, and Product...

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Everyone is a VIP

Feb 28, 2023

Every prospective client is a VIP. Treat them as such.
Treat them like your CPA treats you, like your lawyer treats you, and any other true professionals treat you. Invite them in to discuss important matters.
In this podcast, Troy gives an example to Bradley Hamner on the fundamentals of securing an appointment under the right conditions.


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How to Build Trust (and Make More Sales with Your Clients)

Nov 22, 2022

A relationship-based approach 



As consumers, we’re constantly yearning for a better experience from the companies we do business with. We want more variety, faster delivery and an overall smooth buying experience. This is an obvious and incontrovertible truth.


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Introductions Only, No Selling

Nov 17, 2022

Relationships are one of the major keys to success in building a successful and sustainable business.
Deepening existing relationships and being intentional on creating new relationships takes dedication.
Blocking time to meet new people will pay immediate dividends. More importantly, it will help you sustain long-term growth.


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Create A Learning Culture

Nov 10, 2022

Create a learning culture within your organization.
To meet and exceed customer expectations, we must constantly grow through learning and performance. Make service enablement and sales enablement a high priority on your list of 2023 objectives.

#ServiceEnablement #SalesEnablement #LearningAndPerformance #LearningCulture...

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Real Relationships Are Your Most Valuable Asset

Sep 22, 2022

Real relationships are your most valuable asset. Culture today celebrates "followers" and "likes". This is a great start in expanding your reach.
As you deepen your relationships, remember "people do business with people they know and trust".
Make sure that your persona and messages are authentic and real. 

Listen to full Podcast Here

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The Best Customer Survey Is A Personal Phone Call To Follow Up

Sep 16, 2022

The best customer survey is a personal phone call following up. Every improvement point has a dramatic effect on your bottom line.
Simply put... "the best defense, is a great offense".

#Retention #CustomerFirstStrategies #DiscussionPartnerStudyGroups #InflectionPoint #KorsgadenLearningAndPerformance

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Thoughtful People Want An Advisor

Aug 30, 2022

Today's customers are more informed, but still want a discussion partner. There is too much information to consider. For that reason, thoughtful people want an Advisor who will give them the human touch.
Advisors are not going away... they will be bigger and stronger!
In this short video, Troy talks to The Culture Matters, Jay Doran, about...

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Segmenting Your Customers and Prospects

Aug 22, 2022

Segment existing relationships and new prospects. Ideal customers want and need the products and services you offer. Do not waste time with people who do not fit your business model.

"Birds of a feather, flock together."
Example... segments might include, hospitality, doctors, CPA's, etc.
Spend time defining your market and position yourself as a...

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Stand Up New Capabilities

Aug 12, 2022

Every business owner should be standing up new capabilities to ensure increased revenue and profits. One of the most important capabilities is to leverage your team to develop new business. Don’t make them feel like you are just giving them one more task to do during the day. This is more important than just another box to check. Give them...

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