In this virtual talk, Troy speaks about the need to make a profit in business. Every person that receives a check in the organization must be a profit center. If you are not a profit center, you are an expense (a cost center). As business owners we often get asked to make donations. We give a lot! However, we don't do it for write-offs. We do it because it is the right thing (a write-on). Everyone in the organization needs to be a write-on. Not a write-off.
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