Articles by Troy

Field Leaders Make A Difference

When I first started my career as an agency owner back in 1983, I was young and eager, but didn’t have a lot of industry knowledge. Fresh out of career school, I was fortunate to have had a District Manager who took me under his wing. He was a mentor, a friend, a coach, a cheerleader, and, when needed, an authoritarian. I can say, without...

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Simple Strategies For Creating a Great Customer Experience

Today, the customer is in control. We can no longer compete on price. This means we must learn how to give unrivaled customer service, along with a memorable and meaningful customer experience.

Stand out from the competition, whatever it takes.

As our industry continues to transform and new purchasing platforms arise, we must learn how to stand...

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