Articles by Troy

Integrating Lifetime Learning into Your Schedule

Uncategorized Mar 06, 2020

In my latest book, Discussion Partner: A Radical Transformation to Unrivaled Service in the Insurance Industry, I point out that to be successful in the future, you must be willing to adapt quickly. The way companies, including those in insurance and financial services, are doing business is rapidly changing. It’s no longer "business...

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Factors affecting the insurance industry

Uncategorized Mar 06, 2020

Agents need to adapt to provide the service clients want.

The insurance industry is affected by a number of factors, including financial markets, legislative trends, and technology. How are these factors—and others— changing the insurance industry, and what can we do to adapt?

The great philosopher Epictetus said it best 2,000 years...

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Build Your Value Proposition Around What Customers Want

There was a time when tradition and longevity in the market were hallmarks of success in the insurance industry, and carriers had complete control over every step of the purchasing cycle.

But today, agility, innovation and transparency are the characteristics of the market leaders. These traits enable companies to thrive as our business is...

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Simple Strategies For Creating a Great Customer Experience

Today, the customer is in control. We can no longer compete on price. This means we must learn how to give unrivaled customer service, along with a memorable and meaningful customer experience.

Stand out from the competition, whatever it takes.

As our industry continues to transform and new purchasing platforms arise, we must learn how to stand...

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Marketing Automation and Lead Management

Possessing over three decades of experience in the insurance industry, Troy Korsgaden is an accomplished entrepreneur and author. The founder of Korsgaden International, a consulting firm which provides advice and training to insurance agents, Troy Korsgaden has written books and articles on building small insurance businesses. In his article,...

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Attracting Top Women in the Life Insurance Industry

careers insurance life Dec 19, 2019

An insurance professional, Troy Korsgaden is a consultant with Korsgaden International. A public speaker and a member of insurance and financial professionals trade group GAMA International, Troy Korsgaden regularly speaks to insurance executives about staff recruiting.

Over the next decade, 237,000 insurance advisors will retire, creating a...

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“Power Position Your Agency” Offers Success Tips for Insurance Agents

insurance Dec 19, 2019

A native of Visalia, California, Troy Korsgaden worked his way up through the insurance industry to become a noted expert and speaker. After building a profitable insurance agency with his partner, he founded Korsgaden International, a consulting company that provides training and advice to insurance agents. In addition to his work as a trainer...

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Yeah, but what does "customer first" look like? (Podcast)

podcast Dec 12, 2019

December 12, 2019 / Podcast

It's all about the customer, right? You hear it a lot, but do you know how to back up those words with actions? This week we're talking to longtime industry veteran Troy Korsgaden who (literally) wrote the book on making customer service your differentiator. In this episode, Troy walks us through how changes...

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Simple strategies for creating a great customer experience

news Sep 09, 2019

Providing great customer service is irrelevant without also providing a positive customer experience.

Troy Korsgaden writes this guest column for Property Casualty 360.

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Best-selling author and former super-agent declares, “It really is a new insurance ecosystem. Here’s what to do.”

podcast Jul 17, 2019

July 17, 2019 / Podcast

He’s already taught thousands of agents to grow a super-agency organically like he did. Now, he’s a sought after advisor to the largest insurance carriers in the United States. 

Please don’t miss this conversation with one of the industry’s most respected advisors and former...

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