Articles by Troy

As an industry, we all need to adapt or die. We must bring our entire team along with us to be successful. Whether you are an Agency Owner, a Broker, a Firm, or even a Carrier- we must earn the right to put more products and services in to every household we serve.

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When I first started my career as an agency owner back in 1983, I was young and eager, but didn’t have a lot of industry knowledge. Fresh out of career school, I was fortunate to have had a District Manager who took me under his wing. He was a mentor, a friend, a coach, a cheerleader, and, when needed, an authoritarian. I can say, without...

We are pleased to announce the addition of several private Carrier study groups this month. We are also adding a new industry study group open to the general public in July.

If you would like more information please email: [email protected] I can connect you to one of our leaders here at Korsgaden International to...

Today's customers are emboldened. They have a higher expectation of the sales and service experience. In the "old days" they would allow you a few. Today, they want everything "now". Our interactions, processes and systems must be delivered at light speed. At the same time it must be personalized and meaningful. Simply put- it's not negotiable...

Offering a customer review every year should not be negotiable. Your processes should not be dependent on any one person, letter, text, email or other technology. We must make a commitment to reaching 100% of our customers consistently every year, using every method available. 

Not every customer will physically come in every year. However,...

In everything you do give it your all, both personally and as a team. As a Carrier, Broker, agency, or firm... Stand up new capabilities and continuously improve existing capabilities. Today, Troy talks about standing up and improving Lead Capabilities. Go out on a limb, because that is where all the fruit is. It might feel clunky at first when...

A lively conversation between Troy Korsgaden, Bradley Flowers and Scott Howell.

The Insurance Guys Podcast

Possessing over three decades of experience in the insurance industry, Troy Korsgaden is an accomplished entrepreneur and author. The founder of Korsgaden International, a consulting firm which provides advice and training to insurance agents, Troy Korsgaden has written books and articles on building small insurance businesses. In his article,...