Articles by Troy

Field Leaders Make A Difference

When I first started my career as an agency owner back in 1983, I was young and eager, but didn’t have a lot of industry knowledge. Fresh out of career school, I was fortunate to have had a District Manager who took me under his wing. He was a mentor, a friend, a coach, a cheerleader, and, when needed, an authoritarian. I can say, without...

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Times Have Changed

 
The whole experience for the customer has changed. Everything is being turned upside-down in the insurance and financial services industry. Why? Because the customer has the keys to the kingdom- and has a higher expectation for service and sales. Changing your business model to meet customer expectations is not an option. Our first step to...
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Go Out On A Limb

 

In everything you do give it your all, both personally and as a team. As a Carrier, Broker, agency, or firm... Stand up new capabilities and continuously improve existing capabilities. Today, Troy talks about standing up and improving Lead Capabilities. Go out on a limb, because that is where all the fruit is. It might feel clunky at first when...

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Marketing Automation and Lead Management

Possessing over three decades of experience in the insurance industry, Troy Korsgaden is an accomplished entrepreneur and author. The founder of Korsgaden International, a consulting firm which provides advice and training to insurance agents, Troy Korsgaden has written books and articles on building small insurance businesses. In his article,...

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