Segmenting Your Customers and Prospects

Segment existing relationships and new prospects. Ideal customers want and need the products and services you offer. Do not waste time with people who do not fit your business model.

"Birds of a feather, flock together."
Example... segments might include, hospitality, doctors, CPA's, etc.
Spend time defining your market and position yourself as a discussion partner. Create systems and processes to deepen relationships and forge new long-term relationships.

Put these segments at the top of your priority list. Block time and stay focused.

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