Systems and Processes Must Be Sustainable

customer experience tips May 04, 2022

Offering a customer review every year should not be negotiable. Your processes should not be dependent on any one person, letter, text, email or other technology. We must make a commitment to reaching 100% of our customers consistently every year, using every method available. 

Not every customer will physically come in every year. However, if you only offer 50% of your customers to come in… you can only expect to have an authentic review with less than 30% of them. 

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