Consumers today still want a local experience when purchasing insurance and financial services. However, they have a higher expectation for service and sales interactions than they had in the past. They have an expectation that we will provide local service and advice teamed up with digital, call centers, and other technologies that are seamless interactions. They don't want to be bounced around or have to call 5 different professionals with different companies. They want to do business when and how they want to do business. It all boils down to the personal touch with the ease and convenience they have come to know through experiences like retail.
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