Articles by Troy

Integrating Lifetime Learning into Your Schedule

Uncategorized Mar 06, 2020

In my latest book, Discussion Partner: A Radical Transformation to Unrivaled Service in the Insurance Industry, I point out that to be successful in the future, you must be willing to adapt quickly. The way companies, including those in insurance and financial services, are doing business is rapidly changing. It’s no longer "business...

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Factors affecting the insurance industry

Uncategorized Mar 06, 2020

Agents need to adapt to provide the service clients want.

The insurance industry is affected by a number of factors, including financial markets, legislative trends, and technology. How are these factors—and others— changing the insurance industry, and what can we do to adapt?

The great philosopher Epictetus said it best 2,000 years...

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Build Your Value Proposition Around What Customers Want

There was a time when tradition and longevity in the market were hallmarks of success in the insurance industry, and carriers had complete control over every step of the purchasing cycle.

But today, agility, innovation and transparency are the characteristics of the market leaders. These traits enable companies to thrive as our business is...

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Simple Strategies For Creating a Great Customer Experience

Today, the customer is in control. We can no longer compete on price. This means we must learn how to give unrivaled customer service, along with a memorable and meaningful customer experience.

Stand out from the competition, whatever it takes.

As our industry continues to transform and new purchasing platforms arise, we must learn how to stand...

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Introducing GAMA’s LAMP Leadership Events

insurance Dec 19, 2019

An insurance professional with decades of experience, Troy Korsgaden has operated Korsgaden International for nearly 30 years. Over the course of his career, Troy Korsgaden has worked closely with a variety of industry groups, including the General Agents and Managers Association (GAMA).

In its efforts to meet the professional development needs...

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Marketing Automation and Lead Management

Possessing over three decades of experience in the insurance industry, Troy Korsgaden is an accomplished entrepreneur and author. The founder of Korsgaden International, a consulting firm which provides advice and training to insurance agents, Troy Korsgaden has written books and articles on building small insurance businesses. In his article,...

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Attracting Top Women in the Life Insurance Industry

careers insurance life Dec 19, 2019

An insurance professional, Troy Korsgaden is a consultant with Korsgaden International. A public speaker and a member of insurance and financial professionals trade group GAMA International, Troy Korsgaden regularly speaks to insurance executives about staff recruiting.

Over the next decade, 237,000 insurance advisors will retire, creating a...

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“Power Position Your Agency” Offers Success Tips for Insurance Agents

insurance Dec 19, 2019

A native of Visalia, California, Troy Korsgaden worked his way up through the insurance industry to become a noted expert and speaker. After building a profitable insurance agency with his partner, he founded Korsgaden International, a consulting company that provides training and advice to insurance agents. In addition to his work as a trainer...

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Simple strategies for creating a great customer experience

news Sep 09, 2019

Providing great customer service is irrelevant without also providing a positive customer experience.

Troy Korsgaden writes this guest column for Property Casualty 360.

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The Discussion Partner

Uncategorized Feb 15, 2019

The world is changing so fast that it’s difficult to keep up. A radical transformation is rumbling beneath the foundation of our venerable insurance and financial services industry. Yet we are, in many ways, still conducting business like we did in the 1950s. When consumers buy traditional insurance products in the property and casualty...

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