Articles by Troy

Simple Strategies For Creating a Great Customer Experience

Today, the customer is in control. We can no longer compete on price. This means we must learn how to give unrivaled customer service, along with a memorable and meaningful customer experience.

Stand out from the competition, whatever it takes.

As our industry continues to transform and new purchasing platforms arise, we must learn how to stand...

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Marketing Automation and Lead Management

Possessing over three decades of experience in the insurance industry, Troy Korsgaden is an accomplished entrepreneur and author. The founder of Korsgaden International, a consulting firm which provides advice and training to insurance agents, Troy Korsgaden has written books and articles on building small insurance businesses. In his article,...

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Attracting Top Women in the Life Insurance Industry

careers insurance life Dec 19, 2019

An insurance professional, Troy Korsgaden is a consultant with Korsgaden International. A public speaker and a member of insurance and financial professionals trade group GAMA International, Troy Korsgaden regularly speaks to insurance executives about staff recruiting.

Over the next decade, 237,000 insurance advisors will retire, creating a...

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“Power Position Your Agency” Offers Success Tips for Insurance Agents

insurance Dec 19, 2019

A native of Visalia, California, Troy Korsgaden worked his way up through the insurance industry to become a noted expert and speaker. After building a profitable insurance agency with his partner, he founded Korsgaden International, a consulting company that provides training and advice to insurance agents. In addition to his work as a trainer...

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Yeah, but what does "customer first" look like? (Podcast)

podcast Dec 12, 2019

December 12, 2019 / Podcast

It's all about the customer, right? You hear it a lot, but do you know how to back up those words with actions? This week we're talking to longtime industry veteran Troy Korsgaden who (literally) wrote the book on making customer service your differentiator. In this episode, Troy walks us through how changes...

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Simple strategies for creating a great customer experience

news Sep 09, 2019

Providing great customer service is irrelevant without also providing a positive customer experience.

Troy Korsgaden writes this guest column for Property Casualty 360.

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Best-selling author and former super-agent declares, “It really is a new insurance ecosystem. Here’s what to do.”

podcast Jul 17, 2019

July 17, 2019 / Podcast

He’s already taught thousands of agents to grow a super-agency organically like he did. Now, he’s a sought after advisor to the largest insurance carriers in the United States. 

Please don’t miss this conversation with one of the industry’s most respected advisors and former...

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The Discussion Partner

Uncategorized Feb 15, 2019

The world is changing so fast that it’s difficult to keep up. A radical transformation is rumbling beneath the foundation of our venerable insurance and financial services industry. Yet we are, in many ways, still conducting business like we did in the 1950s. When consumers buy traditional insurance products in the property and casualty...

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Analyze Your Analytics: What Are Your Data Telling You?

Uncategorized Feb 06, 2019

In the insurance business, we rely heavily on metrics — also known as analytics or data — to tell us where we stand in all areas of agency performance. But these critical numbers shouldn’t be something we analyze only at the end of each year or at the end of each quarter. We need to know where we stand at all times.

Leveraging...

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A five-step staffing plan for insurance agency growth

Uncategorized Jan 29, 2019

Guest Blog Written for Property Casualty 360 on January 30, 2019

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